3 Ways to Promote Technology for Teachers

Oct 01, 2021

We all know that social media is a powerful tool for any business, but it can be even more so when advertising to teachers. Teachers are active consumers of social media and they also post about their work on these platforms. It's important to reach out to them in the ways that they're most likely to see you: by optimizing your brand's social media accounts and through sem (social media management). In this blog post we'll share 3 ways ed-tech companies can efficiently promote technology for teachers.

We recently discussed how to utilize social media advertising and marketing for this all-important demographic in the ed-tech industry at Cognitive ToyBox, an ed-tech firm dedicated to ensuring school readiness through a precise and effective assessment platform that combines game-based and observational assessments.

Even if a firm has a limited marketing budget, our research suggests that teachers can be reached across several platforms. Each platform has its own approach for catering to particular types of users, which ed-tech businesses may take advantage of in order to market their products to instructors.

1. Using Facebook to Reach People You Wouldn't Have Contacted on Your Own

Teachers in the United States are among the most active Facebook users, with usage rates approaching that of the general public. According to a recent study published by Dun & Bradstreet's MDR Marketing Team, it is estimated that 80 percent of educators use Facebook, compared to 70 percent of the general public.

You can modify the "Audience" when creating a Facebook ad to target teachers. Given that April 2020 statistics from the Institute for Education Sciences at the US Department of Education show that over 75 percent of instructors are female, you have plenty of options when it comes to location, age ranges, and genders.

Preschool and kindergarten teachers, on the other hand, have a higher proportion of women: over 99 percent. Furthermore, there is potential for more specialized targeting, such as interests and detailed demographics (education, employment, family status). For ad targeting, certain job titles such as "Kindergarten Teacher" can be specified.

The size of impact on the short term is one of Facebook advertising's biggest benefits. We were able to obtain 700 impressions and 27 link clicks for a cost per link click of $0.37 by spending a total of $10 over just three days. Facebook is an excellent platform to get fast results with advertising.

2. Pinterest: A Longer-Term Commitment

We also advertised on Pinterest. Although Pinterest is less popular than Facebook as a social media network, according to the same research, educators are nearly three times more likely to use it than the general public. This is due to Pinterest's future-oriented mentality, which is common among teachers who may be utilizing the platform to discover lesson plans, resources, or

On Pinterest, we established a consideration campaign in order to attract new consumers. Pinterest gives ad creators the option of identifying interests and keywords, which determine how far users see our ads depending on search terms and other pins they engage with. We focused on Education topics nested under the Preschool and Teacher Resources category to target early education teachers on Pinterest.

There's also the choice of selecting certain age groups, genders, regions, or languages. It's worth noting that Pinterest's algorithms need time to figure out which types of people are most likely to engage with your pins; as a result, you'll need to run ads for longer periods of time. Even if you have a smaller budget, you may

3. Reddit and Clubhouse Can Create a Community

There are a few more methods to contact teachers on social media that aren't restricted to sponsored advertisements, including community-focused platforms like Reddit. Reddit is a great example of this sort of platform, with "subreddits," or smaller communities dedicated to a certain subject or topic area, such as r/teachers, and even more specialized ones like r/writing. Clubhouse is a more recent audio platform in which you may join in on or listen to discussions. There are several educator groups on Clubhouse, with rooms and activities focused around a wide range of themes, similar to a virtual teachers lounge. It's worth looking over these community-focused platforms to get a better handle on the current education discourse.

When it comes to selecting which goods and platforms are used in the classroom, administrators are typically the last word. Administrators, on the other hand, are often the final decision-makers when it comes to products and platforms. Teachers must be enthusiastic about a product in order for it to succeed in the classroom. So will administrators if they are.

We appreciate our teachers at Cognitive ToyBox. We make sure that our instructors feel heard, which is why we include them in the sales process to inform us about the difficulties they are presently facing and how we may help them. Teachers' interest in our services and platforms is essential to the success of all students, thus reaching out to them will empower them to promote effectively.